Search engine optimisation has changed a lot in the last 20 to 30 years or so. Back in the early days of the web, there were no search engines. The closest thing was “gophers” that would go out and crawl web pages and bring back reports of pages that contained the words you were searching for. When the web became more user-friendly in the 1990s gophers fell out of favor and hand-maintained web directories became the go-to way of finding information. News.scott.services website aware you about latest search engine newsgroup.
Directories were OK at first, but when it became easy for anyone to set up a website it became clear that directories weren’t going to be enough, and that’s when search engines came in. As soon as algorithms became more important than humans for deciding rankings, people started looking for ways to game the system – look on any of the old archived search engine newsgroups that were popular in the days of Usenet and you will find references to keyword stuffing and link building – ways of making your page seem more popular, and more relevant than it really was.
Those techniques are no longer effective. SEO is an arms race with webmasters on one side and the search engines on the other. The search engines – Google, Bing, and the more niche international ones such as Yandex – are all devoted to helping people to grow their businesses, but they need to offer good search quality, and this means fighting back against the black hats and spammers. If you follow search engine news sites, you’ll see news of the penguin and panda updates, the Hummingbird algorithm, and other changes that are all intended to keep the quality of the index as high as possible so that people keep coming back to their search engine of choice.